Team

About us

TapDash Payments symbol logo – Modern and professional design.

Our Team

Our team consists of seasoned experts dedicated to achieving outstanding outcomes with a passion for excellence.

Eli Birnhack, Chief Operating Officer at TapDash Payments

Eli Birnhack

Chief Operating Officer

MOTTO: “Whether you think you can or think you can't—you're right.”

Eli is a distinguished leader whose dependable and pragmatic approach has earned him a reputation for operational excellence. As Chief Operating Officer, Eli is known for his unwavering consistency, calm demeanor, and ability to foster a collaborative work environment. His authentic and transparent leadership style enables him to build and maintain strong relationships across the organization, enhancing both employee engagement and operational success. Eli’s steady hand ensures that initiatives are executed with precision and efficiency, while his balanced approach guides the company toward sustainable growth and innovation.

With a strong background in the fintech sector, Eli excels at simplifying complex challenges into actionable solutions. His skill in streamlining processes and driving consistent execution across operations ensures a seamless workflow, enabling the company to achieve its strategic goals. His natural ability to connect with others and build trust makes him a key figure in advancing sales initiatives, where his tactful yet persistent approach leads to successful outcomes. Eli’s operational reliability, combined with his keen business acumen, positions him as an essential asset to the leadership team.

Eli resides in Jackson, NJ, with his wife and two kids. He balances his career with a fulfilling family life. A true football junkie, you’ll likely find him on the football field, tossing dimes or passionately cheering on the Steelers in his black and gold attire. His commitment to reliability, both in his personal and professional life, reflects his unwavering dedication to fostering meaningful connections and driving success.

Jay Birnhack - Managing Partner at TapDash

Jay Birnhack

Managing Director

MOTTO: “Laser Focus. Precise Execution. Continuous Improvement.”

As Managing Director at TapDash, Jay brings a wealth of experience as well as a track record of transformative success to the role. Renowned for his strategic insights and innovative thinking, Jay has expertly guided multiple companies through significant growth phases, skillfully balancing practical solutions with ambitious market expansion. His leadership is marked by a unique blend of vision and precise execution, ensuring that every strategic move is meticulously calculated to address current needs while setting the stage for future achievements

With a talent for visionary leadership, Jay excels in setting ambitious yet attainable goals, inspiring his teams to exceed expectations. His strategic planning capabilities are dual-focused, effectively addressing immediate challenges while positioning the company for future trends. Jay’s expertise in business development is underscored by his ability to forge strong relationships and uncover opportunities that others may overlook. As a driving force behind innovation, he consistently anticipates and adapts to evolving market demands, leveraging his entrepreneurial spirit and strategic investments to fuel growth and success.

Residing in Lakewood, NJ, Jay maintains a well-rounded lifestyle that integrates his professional pursuits with personal passions. A devoted Pittsburgh Steelers Yinzer, he channels his enthusiasm for sports into both his work and leisure. Jay’s love for travel, especially to Cozumel, provides him with valuable time for reflection and recharging. His relentless drive for discovery and excellence is evident in all aspects of his career and personal life, reflecting the qualities that make him a pivotal leader at TapDash.

Izzy Hershko​

Chief Technology Officer​

MOTTO: "You miss 100% of the shots you don't take."

As Chief Technology Officer at TapDash, Izzy plays a crucial role in steering the company’s technology strategy and driving innovation. With deep expertise in software development, Izzy is instrumental in leveraging cutting-edge technologies to enhance business performance and navigate the complexities of a rapidly evolving marketplace. His forward-thinking approach and relentless focus on operational efficiency have been key in developing solutions that streamline processes and optimize performance, including his pivotal role in creating software that automated auditing procedures in his previous role as CEO of a transformative financial firm.

Izzy’s leadership is characterized by his ability to seamlessly integrate technology with strategic business objectives. His background in software development and his methodical approach to problem-solving, honed by five years of intensive study overseas in Talmudic law, provide him with a unique blend of precision, discipline, and foresight. Known for his talent in streamlining processes, motivating teams, and driving projects to successful completion, Izzy ensures that TapDash remains at the forefront of technological innovation and excellence.

Residing in New City with his wife and child, Izzy balances his professional achievements with a passion for sports and chess. Raised in Lakewood, NJ, he attributes his success to the values of perseverance and hard work instilled in him from a young age. His competitive spirit and strategic mindset are evident both in his career and personal pursuits, reflecting the drive and determination that define his role as a leader at TapDash.

Yaakov Trout

Director of Business Development

MOTTO: “Don't wait for the right opportunity: create it.”

Yaakov is a seasoned business builder with a diverse career spanning consumer brands, financial services, and fintech. He began his professional journey working with global icons such as Hasbro and Nickelodeon, where he developed a deep expertise in brand development and large-scale consumer engagement. Building on this foundation, he later founded and scaled a custom streetwear brand, curated specifically for professional athletes, entertainers, and high-profile influencers across the United States.
Transitioning into financial services, Yaakov held senior leadership roles in commercial lending and business development. He was instrumental in driving significant loan origination volumes and architecting high-performance sales and operations infrastructures across multi-regional teams. Most recently, he served as Head of Sales for a transformative financial firm specializing in unique asset purchases.
 
As the Director of Business Development at TapDash Payments, Yaakov focuses on expanding payment processing solutions, cultivating strategic partnerships, and accelerating merchant growth. He bridges the gap between product capability and market demand, executing go-to-market initiatives that empower businesses to scale through modern, efficient payment infrastructure.
 
Based in Baltimore, Yaakov is a devoted family man and an active member of his local community. Outside of the office, he enjoys the outdoors, explores the frontier of emerging technologies specifically agentic AI systemsand finds creative balance through abstract painting.

Shira Goldberg

Director of Client Relations

MOTTO: "When vision aligns with connection, success becomes inevitable."

Shira brings exceptional dedication, organizational excellence, and a client-first mindset to her role in Client Relations at Tapdash. With a strong commitment to delivering outstanding service, she cultivates lasting relationships by fostering clear communication, anticipating client needs, and ensuring every interaction reflects the company’s high standards of excellence. Her thoughtful, solutions-oriented approach and genuine commitment to partnership help create a seamless client experience built on trust, responsiveness, and long-term success.

Outside of her professional responsibilities, Shira is an avid writer with a passion for literature and storytelling. Her creative pursuits strengthen her ability to think strategically, communicate with empathy, and approach challenges with fresh perspective. By combining analytical precision with creative insight, she brings a balanced, innovative approach to her work, contributing to both meaningful client relationships and the collaborative culture that defines Tapdash.

Comming
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Adi Singerman

Director of Marketing

MOTTO: “Good is the enemy of great.”

With over 10 years of experience in marketing, client communication, and building scalable systems, Adi brings a deep passion for driving growth and fostering meaningful customer relationships to TapDash.Throughout her career, she has developed expertise in designing and executing strategic marketing campaigns, optimizing user journeys, and translating data-driven insights into measurable business impact.
She has partnered with clients across a wide range of industries, helping them strengthen their digital presence, improve engagement, and increase revenue.
 
Adi’s approach blends creativity with structure ensuring every initiative is both innovative and performance-driven. At TapDash, she focuses on elevating the client experience, supporting business growth, and continuously refining internal processes to improve efficiency and results.
 
She is driven by a commitment to helping businesses unlock their full potential and delivering outcomes that create a tangible, lasting impact.

Izzy’s leadership is characterized by his ability to seamlessly integrate technology with strategic business objectives. His background in software development and his methodical approach to problem-solving, honed by five years of intensive study overseas in Talmudic law, provide him with a unique blend of precision, discipline, and foresight. Known for his talent in streamlining processes, motivating teams, and driving projects to successful completion, Izzy ensures that TapDash remains at the forefront of technological innovation and excellence.

Residing in New City with his wife and child, Izzy balances his professional achievements with a passion for sports and chess. Raised in Lakewood, NJ, he attributes his success to the values of perseverance and hard work instilled in him from a young age. His competitive spirit and strategic mindset are evident both in his career and personal pursuits, reflecting the drive and determination that define his role as a leader at TapDash.

TapDash Payments symbol logo – Modern and professional design.

Our Mission

At TapDash, we are committed to building strong, lasting relationships with our clients through unwavering integrity and transparent communication. Our dedicated team ensures that your payment processing needs are met with the highest levels of efficiency and security. Leveraging the latest technology, we deliver seamless and innovative solutions tailored to the unique requirements of each client. Whether you’re a small business or a large enterprise, our mission is to help you navigate the complexities of payment processing with ease and confidence.
Our core mission is to simplify the intricacies of the merchant services industry for our clients. We understand that electronic payments can often seem like a complex maze filled with red tape and uncertainty. That’s why we are dedicated to providing clear, straightforward solutions that empower businesses to thrive. Our commitment to transparency guarantees that every client receives honest and reliable support, ensuring peace of mind and operational excellence.
Efficiency is central to everything we do at TapDash. Our sophisticated approach to electronic payment services combines cutting-edge technology with a profound understanding of our clients’ needs. We continuously refine our processes and offerings to deliver superior service and keep our clients ahead of industry trends. At TapDash, we are more than just a payment processor; we are your trusted partner, committed to helping you achieve success through reliable, efficient, and innovative payment solutions.

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